Attribution Reporting and Influence Reporting are game-changers for Marketing departments, but there is a right and wrong way to implement these powerful reporting systems. This guide will help you connect your marketing with revenue outcomes, allowing you to transform your Marketing department from a cost center into a profit center.
This e-Book will help you:
• Gain clarity on marketing attribution and how it can transform your organization
• Create an attribution reporting plan for your people, processes and technology
• Better utilize your marketing automation platform and CRM
Implementing attribution reporting within your organization will give you control over your future and guarantee a seat at the executive table. It’s time to change the conversation.